Benefits of Good Photography for Selling Homes


They say that first impressions last a lifetime, and this could very well be true when it comes to buyers laying eyes on the perfect family home for the first time. To increase the chances that a buyer will fall in love at first sight with your property, you’ll need to impress them with a good first impression. Before buyers come to inspect any property, they will first get these impressions from listing photographs. As a result, these photographs are of the utmost importance, because they could be the deciding factor between a buyer deciding to come visit your home or not.

How many buyers search the internet for a home?

In 2006 approximately 80% of home buyers searched the internet when looking for a home. Today the percentage of home buyers that search on the internet when looking for a home has jumped to approximately 92%. Consumers are purchasing and becoming competent with more technology devices such as laptops, iPads, tablets and smart phones. These consumers are home buyers and they want to shop online. Their trend is showing us that they recognise how useful technology is and therefore they are going to be better at noticing professional versus point-and-shoot photos.

The buyers main tool is using online to search for property, so when selling, online is a very important part of your advertising schedule.

With all the competition on the market, it is important to have professional photos because they are your first and maybe only impression, to the majority of buyers who are searching for homes on the internet.

Why professional real estate photography is so important

 It is often said that a picture is worth a thousand words. You only get one chance to make a first impression, and the same holds true for your home. Whether you’re looking to sell or rent, the right photographs can make or break the amount of interest your property receives.

While the tried and true channels of marketing your property – advertisements, window cards, signage, etc. – can still be very effective, it’s a fact of modern life that most people spend a lot of their time online. Whether interacting with friends on social media or catching up with their favourite TV shows, consumers expect everything to be accessible by the click of a mouse.

Open houses may still be a great way to show off a property, but just as many people – if not more – are using the internet in their search for a home. For this reason, using high-quality photographs that show off the best features of your property is essential.

Why professional photographs help

With people counting on a detailed look at your property online, the damage poor photographs can do should not be underestimated. Shabby pictures can give the impression that your home is in poor condition or not worth a second look.

Additionally, focusing on the photographs you use can help you determine exactly what kind of buyer you’re trying to appeal to. For instance, who is your ideal buyer? Someone with a family? A single person? A young couple? By figuring out who you’re trying to attract, you can determine the features your pictures should accentuate.

A family might be most drawn to pictures of a large backyard offering plenty of space for children to play. Meanwhile, a young professional could be interested in pictures of a spare room that could double as a home office.

Every property has features that can be highlighted, and professional photography can help you emphasise them in a skillful and aesthetically pleasing manner.

The benefits of professional photography

The biggest hurdle preventing many property owners from utilising professional photography is price. No one wants to spend money on a service they feel they can do themselves. However, it’s important to understand the advantages experienced and great-looking pictures can provide.

First, it’s essential to remember that with so many people shopping for homes online, how your pictures look could very well be the most important factor in generating interest in your home.

Professional photos can result in your listing getting more attention, and in turn this increases your chances of making a sale or finding the ideal buyer. This can give you a huge competitive advantage, especially if you’re listing your home in a market where property owners are struggling to make their home stand out from the crowd.

In this way, there is a very real chance that using the wrong photographs could affect your bottom line for the worse.

Finding the right photographer

Unless you’ve been trained in photography, chances are you’ll be better off outsourcing the duties to a professional.

When selecting a property photographer, it’s important to do your research. Search online and analyse portfolios, as this will give you an idea of the type of work the professional has done in the past. Also always be on the lookout for referrals and customer reviews, as this will indicate that a photographer has done good work.

It’s also worth narrowing your search for someone who specialises in photography of property in Australia. An excellent wedding photographer may not have the skills necessary to make your home shine.

Most importantly, go for value over price. Cheap does not mean better and paying more for quality photographs can pay off big when it comes time to sell your house.

Make sure your agent gets a good professional photographer to take your photos. This is too important to leave to an amateur.

If you’re serious about selling your home for more hire a pro! A pro not only gets you the best possible image but also gives his or her professional advice on how to ‘stage’ the photo to give you maximum impact. Every week, real estate professionals in your area use their personal contacts and resources to help sellers prepare their homes for sale. Why not ask your real estate professional for a referral. (to find your local real estate professional go to www.HotSellerTips.com  and click Find My Agent)

My next blog will be on How to Price your Property For Sale.

Until next time.

Cheers Dianne

Dianne Ray Realty

https://www.diannerayrealty.com.au

Source: Book- How to Sell your Home for More;  www.realestate.com.au; www.localagentfinder.com.au; www.realtytoday.com; www.propertybuyer.com.au;

Author: Dianne Ray

I have almost thirty years in business management in the hospitality, tourism, hospitality, real estate and service industries and in education as a teacher in secondary schools and TAFE Colleges. I was born in the Western District in Victoria, my schooling was in Hamilton and Melbourne and my Tertiary Education was at Melbourne and Monash Universities. My family consists of 4 sons, 3 daughter in laws and 5 grandchildren. Over the last 9 years I made my home in Noosa, Queensland and since February 2011 have moved to Brighton, a suburb of Brisbane and contract to 2nd Avenue Realty as a licensed real estate agent. Selling residential property in the the Sandgate, Shorncliffe, Brighton, Deagon, Bracken Ridge and other areas. I also sell and market boutique accommodation properties, such as Bed & Breakfasts,Self contained Cottages around Australia on http://www.dianneray.com Over my life time I have travelled extensively throughout Australia and numerous times overseas. My interests are obviously travel, all aspects of sport especially golf, outdoor pursuits, fine dining, appreciation of wine and love meeting people. I gained my Bachelor of Education and taught secondary and TAFE students for a number of years and studied for my Masters in Business Administration. I have been self employed for the last 20 years comprising owning and operating an exclusive 4.5 star B&B; established an e-commerce business involving the hospitality and accommodation industry; in selling, marketing, training workshops, relief service and management. I changed my career path ten years ago and concentrated on real estate and business broking. I am a licensed real estate agent in Queensland. My involvement in real estate has been very satisfying and I enjoy the interaction with the buyers and sellers. In my role as a real estate agent, I am able to effectively fulfil the needs of clients and this is my passion, and to use my skills to obtain a win/win situation for everyone involved. I believe in the old traditional values of respect, integrity and genuineness and I am very passionate about helping people with their needs and I focus on listening to and genuinely helping my clients. I am a very honest, natural outgoing person who enjoys life to the fullest “My mission is to live with integrity and compassion and to make a positive difference in the lives of others”